There’s a lesson to be learned from every step taken

Ok… Every step I take, there’s a  mistake I make… no problem.

You know, the biggest mistake I think most people make when they start to learn something new is that they become afraid to make mistakes.  Worse yet, they (like me) even know that the mistakes exist and know they (like me) don’t know how to avoid them completely.  It’s the downside of knowing a little about something.

Let me be clear about the mistakes I’ve discovered I made just recently.

1.) I didn’t clear my email list of all the potential “potholes” on the info superhighway.  To be very clear:  the wrong people getting my email invitation to my webinar.  People like my clients’ employees that I should steer clear of inviting.

2.) I didn’t put my twitter, facebook, linkedin, website, etc. links on my email invitation.  Oooops!  All that work setting up those accounts and making them pretty, and nobody knows to connect to them.

3.) I didn’t put in additional automated sequences to thank folks for registering for the webinar.  Interesting statistic: 14 registrations as of tonight, 25 clicks to the registration page, 320 opened the email.

4.) I didn’t send a follow up email… before the event.  But since it’s the holidays, I decided that it was better to just take learn my lesson for next time.

5.) I didn’t post the invitation link all over my social media network.  I will next time.  It’s probably the best use of my ping.fm account.

6.)  I haven’t learned how to use categories and tags in WordPress very well.  I’m going to attempt to add some tags to this post and see what happens.

That’s all I can think of for now.  I’m sure I’ll figure out some more mistakes that I’ve made.

What mistakes have you made when you first started marketing on the web2.0 platform?

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Best Regards,

Dominic x

The ADD guy

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