In the world of internet marketing, the impact of mobile devices cannot be ignored. There are also more mobile devices than cell phones counted in the mobile media mix. So what’s the dilemma? Simple, usability.
In order to be effective in your marketing strategy on the internet it is important to take into account the format of your information so that more people can access the information more often and more easily. Mobile devies come in all shapes and sizes and capabilities. If you design and publish based on the lowest common denominator, you run the risk of under-whelming your higher tech audiences. Go too advanced and you eliminate the lower end users that may have an impact on your impact.
So, is there a solution? There may be before long. A company called www.Siteminis.com has a proprietary software that sits on the server of the content provider that does the hard work for you. It reads the device that’s reading your internet content and scales the content to fit the device, so you don’t have to. That eliminates the redundancy of creating apps for each platform (ie. Blackberry, iPhone, Android, Palm, etc.) and shortens development time and content updates.
Think of all the money your company has already spent to create content, security and eCommerce behind it’s well fortified firewall. Now think of the risk that you will incur when you open the door to the outside world to access your guarded information. The more doors there are to lock, the more likely it is to have a security breach. That’s just simple. Siteminis’ founder Marci Troutman has seemed to crack the code that will keep you most valuable asset safe and secure while increasing the functionality of your overall internet marketing strategy.
The dilemma is over, you just have to get the right solution.
